Movoto.

Residential Real Estate

Case Study
Real Estate

Home
Buying

Made
Easy

About project

Movoto’s goal is to make real estate transactions easy.

We offer a unique service that provides the tools and information you need to navigate

the real estate world on your own.

Problems We Solve

 1. Limited Property Selection

Users often face a limited choice of properties on other platforms,
making their searches challenging and restricting their ability to
find the perfect home or commercial space.

 2. Unexpected Costs

Many people are unaware of all the costs associated with buying
or selling property, which can lead to financial surprises and
stress.

 3. Complexity of Transactions

Real estate transactions are often accompanied by complex
procedures, documentation, and terms, causing many users to
spend time and effort on their resolution.

Our Solutions

 1. Wide Property Selection

We offer access to a broad range of properties from various
sources and partners so that every client can find exactly what
they need.

 2. Transparent Costs

Our tools and consultations enable users to clearly understand all
the costs associated with real estate transactions, helping them
avoid unexpected expenses.

 3. Efficient Transactions

We provide support and guidance in completing transactions,
simplifying the process and ensuring maximum comfort for clients
at every stage of the real estate deal.

Empathy map

Our empathy map delved deep into users’ perspectives, uncovering their desires,
concerns, and actions in real estate. This insight guided our decisions, prioritizing
features like easy property browsing, agent connections, and accurate home estimates.

The result? A user-centric website that eases the buying, renting, and selling journey,
fostering trust and informed decisions.

Say?

I’m curious about the value of my home in the current market
I want to meet with a reliable real estate agent
I’m looking for a new rent
I need to sell my current home quickly

Do?

Submitting information for a home estimate
Contacting agents to schedule meetings
“Browsing listings for residential units
Listing a property for sale

Feel?

Excited about the prospect of finding a new place
Anxious about the estimated value of their home

Stressed about the process of selling a home

Hopeful about finding the right agent

Think?

How can I find accommodation within my budget?
What factors contibute to the value of my home?
How can I stage my home to sell it quickly?
Will this agent understand my needs?

Information architecture

Creating an information architecture has brought us the following benefits:

1    Improved UX

1    Improved UX

Users can now easily find the information
they need and take desired actions
without unnecessary obstacles,
enhancing their satisfaction with visiting
the website.

1    Improved UX

2    Increased Conversion

Optimized architecture contributes to
higher conversion rates as users find it
easier to perform key actions such as
purchasing real estate or contacting an
agent.

1    Improved UX

3    Enhanced SEO

Optimized architecture leads to improved website rankings in search engines, resulting in more organic traffic

Low - fidelity wireframes

Wireframes were pivotal in our project, serving to visualize our ideas clearly, test the functionality of various design elements, and enhance the overall user experience. Through meticulous user testing and rigorous A/B testing, we meticulously evaluated different wireframe variations to pinpoint the most effective and user-friendly design.

This iterative process allowed us to refine our approach and deliver a final wireframe that not only meets but exceeds user expectations, ensuring a seamless and intuitive user experience throughout the project.

UI Brand style

UI stage

Icons

Colors

Grid system

Thanks to using a grid in design, we have achieved:

Mobile

  • 4 colums
  • 24 px margin
  • 24 px gutter

Tablet

  • 6 colums
  • 40 px margin
  • 24 px gutter

Desktop

  • 12 colums
  • 80 px margin
  • 24 px gutter

Design system

Components

UI design

Visual design

On the main screen, you’ll find convenient navigation that allows you to quickly select the desired category. Alternatively, you can use the handy search right on the homepage to quickly find what you need.

 

Our goal is to provide you with maximum convenience in usage, regardless of whether you choose the navigation path or the search option for finding information or
selecting a category.

When you click on “Buy,” a dropdown list of options appears, allowing you to easily and quickly choose the desired category.

 

This design not only enhances user experience by streamlining navigation but also ensures that users can find what they’re looking for without unnecessary
clicks or confusion.

When you click on a property that you like, a page filled with all the necessary information opens up.

This includes a large number of photos and videos, as well as all the details you need to know when buying.

When you click the “Homes to sell Near Me” button, you’ll find a wide range of listings and the option to use filters for convenient searching.

 

Upon selecting a home, you’ll be directed to a page with comprehensive information about the property, including all photos and details. Here, you can also choose the action you need, such as:

When you choose “Message Agent,” you will see a form to fill out and can expect the agent to contact you soon.


This streamlined process ensures quick and efficient communication with our team.

Steps in mobile app

Our mobile app is designed with a focus on clarity and convenience, ensuring that every process, from browsing listings to contacting agents, is straightforward and user-friendly.

 

We aim to provide you with a seamless and efficient experience even on mobile devices, allowing you to easily find and manage the information you need


anytime, anywhere.

Redesign

Out with the old

Our old app design followed a different

style, incorporating icons from a different design theme.

In with the new

After the redesign, the app became more modern, transparent, user-friendly, and intuitive.

Let’s Chat!

Need a design partner for your next project?

Contact me

What’s next?

Earnity

Community-based Crypto Platform

Karat

Hire Top Engineering Talent